Evenflow and Reebok open a new chapter for sports, recovery and adventure in India.
Evenflow Brands has signed a licensing agreement with Authentic Brands Group to manufacture, market and distribute Reebok products in India. The partnership extends into sports accessories, support and recovery products, adventure gear and inflatables.
Evenflow brings its supply-chain and distribution capabilities across e-commerce, quick commerce and retail. At the time of the announcement, the first range was expected to arrive on leading e-commerce platforms and in retail in the coming months.